Introduction
DiWi Agcency (hereinafter: “we”) process personal data of our customers, prospects, and other contacts. We do this to help our customers as effectively as possible and to achieve our objectives. In this privacy statement, we explain why and how we process your personal data. We do not have a Data Protection Officer (DPO), but we are happy to assist you with your questions. You can contact us via info@diwiagency.com.

Who are we?
We are DiWi Agency: a creative media agency located in Rotterdam & Breda, the Netherlands. This privacy statement applies to all our processing activities – even if we process personal data together with other parties (for example, in the case of a mailing campaign).

Which personal data do we process?
We process the following personal data: First and last name, address, city, phone number, gender, email address, payment details, areas of interest (for example, 'legal' or 'search'), job title, photos, contact history, IP address, social ID, cookie ID (read more about cookies in our cookie policy), and browsing behavior.

Why do we process personal data?
We process personal data for the following purposes:

1. Legal Obligations
   A small part of our processing is legally required. This primarily involves personal data needed to fulfill our tax obligations. However, it may also be that we process personal data in the event of emergencies at DiWi Agency. We also collect personal data from employees to, for example, enter into a contract and manage payroll administration.

2. Customer Administration and Services
   In our customer administration, we keep track of which companies are current or past customers of DiWi Agency. For contact persons, we maintain personal data, such as contact details, to reach you. We also keep minutes of any meetings in our CRM system Notion. These minutes may contain personal data. We communicate with our customers through various channels, for example, by phone, email, and WhatsApp. To enable this, we also process personal data.

3. Newsletters and Mailings
   To keep companies informed about important developments in the industry, we occasionally send out mailings. Sometimes these are personalized and sometimes not. If you no longer wish to receive mailings, you can always unsubscribe from the email.

4. Reviews and Quotes
   To create a quote or review (for example, an SEO review), we process personal data such as contact details.

5. Marketing
   We naturally want to showcase our strengths and attract new customers. Our most trusted channel to achieve this is (you guessed it) online marketing. To engage with potential customers and maintain this contact, we process personal data.

   For DiWi Agency’s campaigns, we process personal data such as your IP address, cookie ID, social ID, and/or your browsing behavior. We only do this when you give us permission through our cookie notice. The goal is to display relevant advertisements to you at the right time and place.

   We cannot see who you are or which company you work for unless you provide this information, for example, to conduct a Google Ads review.

   We also use so-called custom audiences on various social media platforms. This means, for example, that we recognize you have visited our website. Subsequently, we send a highly relevant advertisement through a medium like Facebook or LinkedIn. We never share personal data with third parties if you opt out in our cookie notice. Retargeting website visitors is otherwise called remarketing 😉

   It may happen that you still see a DiWi Agency advertisement after unsubscribing. This occurs if you fall into the general audience that we target our advertisements at. The audience we focus on consists of DMUs (Decision-Making Units) and marketing employees of ambitious and rapidly growing companies.

6. Improving Our Website
   To increase the conversion rate of our website, we process personal data. For example, we process click behavior and the anonymized IP address. This allows us to see which pages, texts, and images you find appealing and which we need to improve. This way, we enhance the performance of our website.

7. Rights of Data Subjects
   Under the GDPR, everyone has certain rights. We strive to comply with these. To exercise your rights, you can contact us via info@diwiagency.com. Below are your rights:

   • Information and Access: You can see which personal data we process about you. We are happy to tell you more about 'how and why' we process that data.

   • Rectification: If you believe we have incorrect data about you, let us know, and we will correct it.

   • Right to be Forgotten: You can have the personal data we hold about you deleted. It may be that we still need to process that data for other purposes (such as administration or deduplication).

   • Restriction: If you believe we are processing your personal data unlawfully or incorrectly, you can have that processing restricted.

   • Objection: You can object to the processing of your personal data. If it's for marketing purposes, we will cease that processing as soon as possible.

   • Data Portability: This is a new right under the GDPR to transfer your personal data. If you wish to exercise this right, please contact us.

8. Retention Period
   We do not retain personal data longer than necessary.

9. Legal Bases for Processing
   As explained above, we process data to fulfill a legal obligation, to perform our services, to maintain comprehensive HR policies, and to pursue DiWi Agency’s legitimate interests: achieving our objectives. If you want to know more about the considerations we make regarding legitimate interests, feel free to contact us! Finally, we process some data with your consent: this mainly involves online tracking methods.

10. Third Parties
    For the execution of our services, we engage service providers. These are not 'third parties' but processors. For example, we collaborate with the following suppliers:

    • CRM software from Notion

    • Accounting program MoneyMonk

    • Website statistics from Google Analytics

    • Usability insights with Hotjar

    • Call-tracking with Cookie

    We have concluded data processing agreements with these processors to ensure they act in accordance with GDPR guidelines. Sometimes, we are also legally required to provide personal data to third parties, such as the Tax Authorities.

11. Links
    On DiWi Agency’s websites, there may sometimes be references to other organizations' websites. These can, for example, be source citations in our blog articles. We are not responsible for how these websites and organizations process personal data. For this, you can read the privacy statement of the respective organization.

12. Cookies
    We place cookies on our website with the aim of improving the website and efficiently executing online campaigns. Read more about cookies on our website in our cookie policy.

    Deletion:
    You can most easily delete your cookies via your browser. Below is a list of the most commonly used browsers and a link to instructions on how to delete cookies in that browser:

    • Google Chrome

    • Mozilla Firefox

    • Internet Explorer 7 and 8

    • Internet Explorer 9

    • Safari

    • Opera

Job Applications

1. Collected Personal Data
   During the application process, we may collect various types of personal data, including but not limited to:

   • Name, contact details, and personal identification information.

   • CV, cover letter, motivation, and other relevant application documents.

   • Work history, education, and qualifications.

   • References and recommendations from previous employers.

   • Information obtained from interviews and assessments.

   • Any other information you voluntarily provide to us.

2. Purpose of Data Processing
   We collect and use your personal data exclusively for the following purposes:

   • Evaluating your suitability for the position you are applying for.

   • Contacting you about the progress of your application.

   • Communicating with you about vacancies and opportunities within our company.

   • Using your (anonymous) data for statistical purposes, such as analyzing the number of applicants and the speed of the application process.

3. Retention Period
   Your personal data is retained in accordance with applicable law and is only kept as long as necessary for the purposes outlined in this privacy statement. If your profile does not match current opportunities but there may be opportunities in the future, we will request your written permission to retain your CV for up to one year. We take appropriate technical and organizational measures to protect your data against unauthorized access, loss, or theft.

4. Data Sharing
   Your personal data may be shared with employees within DiWi Agency who are involved in the recruitment process. We will not sell, rent, or otherwise disclose your data to third parties unless legally required.

5. Rights
   You have certain rights regarding your personal data, such as the right to access, rectification, deletion, and objection. If you wish to exercise these rights or have questions about our data processing, please contact us using the contact details below.

6. NVP Application Code
   DiWi Agency is familiar with and adheres to the NVP application code.

7. Contact Information
   If you have questions about this privacy statement or our data processing, please contact us:

   DiWi Agency
   Address: Kievitstraat 2a1, 4815GB, Breda
   Email: info@diwiagency.com
   

8. Changes to the Privacy Statement
   We reserve the right to change this privacy statement at any time. The most recent version of the privacy statement will be available on our website.

Breda, September 30, 2024